2.23.2010

Ads Part 2






Here are some examples of Guerilla Marketing.



Thanks to David Yu for the idea of guerilla ads & thanks to here, for I now know that 'guerilla marketing' means:
"unconventional marketing intended to get maximum results from minimal resources."

Now I'm thinking of combining traditional poster advertisements (arranged mosaic-style into the asphalt etc.), with a perhaps 2-3 guerilla ads. I'm thinking one could be dominant in the foreground, and the others recede into space. I don't want my future world to be bombarded with large-scale guerilla ads taking up . I want them to still blend into the mosaic-feeling. I think the idea I'm going trying to convey is a chaotic world of advertisements that becomes easy for its inhabitants to forget about. The concept is not about the advertisments grabbing everyone's attention and becoming a momentary-frenzy, such as the following cell phone ad:







Here's a much more expansive explanation from wikipedia:
"The concept of guerilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. "

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